UNA MIRADA A LA PROBLEMÁTICA EN TORNO AL PLAGIO DEL ESTILO DE DISEÑO Y BORDADO DE LAS BORDADORAS DE SANTA CRUZ, TZINTZUNTZAN EN MICHOACÁN

Abstract

This paper is a research article that addresses, from the perspective of design anthropology, the challenges faced by the embroiderers of Auténticos Bordados de Santa Cruz, whose place of residence is located in the municipality of Tzintzuntzan, in the state of Michoacán. The artisans are dedicated to the production and sale of embroidered pieces, which they market both within and outside the country through various strategies—such as networks of compatriots living in the United States who transport the products from Mexico and distribute them abroad, as well as through digital platforms. In recent years, however, they have faced the plagiarism of their embroidery techniques, which they regard as a serious threat. This study explores aspects of the group’s history, their experiences, and the strategies they have employed to innovate, solve problems, and market their products, as well as the challenges they currently face, in order to propose possible alternatives to address this situation. The methodological approach derives from the fields of anthropology and design anthropology. The methods applied include documentary review and both in-depth and structured interviews.

Keywords: Design anthropology, anthropology, artisans, plagiarism.